Monterey Motorsports Festival (MMF) has announced automotive executive Adam Langsbard as managing director, who will be responsible for numerous facets of the event. Langsbard brings a wealth of experience and a proven track record in the automotive and marketing sector.

"Monterey Motorsports Festival is perfectly poised to become the Saturday Car Week destination in Monterey.  In 2024, we secured a foothold in the car culture community with nearly 7,000 in attendance, a fantastic variety of cars on display, music, food, activities for children and more. Our future requires a road map to success, and bringing Adam aboard is going to be key to reaching our goals," said Paolo Manca, founder and CEO of MMF.

Most recently, Adam served as the vice president of sales and marketing at Velocity Invitational, a three-day luxury motorsports festival based in Sonoma, California.

The 2025 MMF is scheduled for August 16, 2025, at the iconic Monterey County Fair & Event Center in Monterey, California.

For more information and to purchase tickets, visit montereymotorsportsfestival.com.